Courage

There are only two ways to live your life: by fear or by freedom. At the end, either fear or freedom wins. Unless we're being chased by a lion, fear is just bad management of our minds. Feel free to be courageous.

Have the guts to do something that hasn't been done before.

Transparency

Always tell the truth no matter what. The truth is always the best answer to anything. Do not let any thought live only inside your head. Say it out loud. Be brutally honest all the time. Transparency builds trust, relationships, and innovation.

Show your guts inside and out.

Intuition

If something feels right, it's probably right. If something feels wrong, it's probably wrong. Your gut is your second brain - quite literally. Always find the time to stop and listen to that inner voice. There's nothing more powerful than the knowledge of our collective guts.

Always trust your gut.