Data & Analytics

• Social Listening
• Measurement & Reporting
• Performance Marketing
• Loyalty Programs
• User-Journey Mapping
• Passion-Point Mapping
• Audience Segmentation
• Research Design (Ethno, Qual, Quant, Social)
• Data visualization (dashboards)
• Data Science

Strategy & Development

• Brand Positioning Strategy
• Brand Architecture
• Creative Strategy Sprints
• Comms Planning
• Social Strategy
• Media Planning & Buying (Brazil)
• Brand Experience Journey
• Content Platform
• Influencer Marketing
• Performance Marketing
• Loyalty Program

Ideation & Production

• Core Creative Idea
• Through-the-line Campaign
• GUT Rounds (Long-term platforms)
• GUT Punch (PR-driven idea)
• GUT Jabs (Reactive content)
• GUT Taps (Always-on)
• Hot House (Creative Sprint)
• High Value to Agile Production